Before I begin, I would like to say that everyone has room for improvement in their marketing campaigns – every single one of us – and I recognize that I am in no way perfect when it comes to digital marketing. These posts were created simply to bring to light some of the ways we can improve our online ad campaigns and make the internet a more usable place. This in no way reflects how well or poorly a business is doing, simply that we are all human. Okay, carry on. 🙂
I was scrolling through Facebook on the train to work this morning and found an example of a Facebook ad that looks great up front – it’s very clean and simple, yet at the same time it’s eye-catching. However, the once the visitor clicks on the ad, they page they are sent to has some opportunity for improvement.
Chris Guillebeau is someone I admire for being able to essentially “travel hack” his way around the world, so I really wanted this to be a great example of a mobile ad campaign. And it is for the most part – but as with many mobile ads, it does have it’s flaws. [Read more…] about Facebook Ads Audit: Chris Guillebeau [Audit + Video]